E.L.F. Cosmetics

Brand Campaigns
Written By Jesca Cluff

I was hired by inHouse to shoot e.l.f. Cosmetics new camo concealer and create new evergreen content for their existing products. With this photoshoot, the focus was on highlighting the brand’s youthful energy and innovative makeup range while maintaining a polished, sophisticated aesthetic. Utilize clean, minimalist backgrounds with soft, diffused lighting to emphasize the vibrant pigments and sleek packaging that e.l.f. is known for. Capture close-up shots showcasing the product textures—creamy foundations, velvety blush, and smooth lipsticks—in high detail to appeal to the beauty-conscious consumer.

Jesca Cluff

Jesca Cluff is a commercial product photographer with an emphasis on skincare, beauty, and wellness brands. She is based out of Utah and works with clients globally.

http://www.jescacluff.com/
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